The global vitamin D testing market is estimated to expand at a significant growth rate during the forecast period. Vitamin D deficiency can cause several diseases and disorders such as rickets and skin pigmentation. Deficiency of the vitamin in pregnant women can cause serious effects to both the mother and the new born. Thus, rise in awareness about the ill effects of vitamin D deficiency is one of the important factors propelling the growth of the global vitamin D testing market. Furthermore, rise in elderly population associated with increase in chronic illnesses, diabetes, and other rare diseases; robust R&D; increase in health care expenditure; and government initiatives are the factors driving the growth of the global Vitamin D Testing market. However, high cost of the test and lack of awareness in some developing countries can restrain the Vitamin D Testing market growth during the forecast period.
Geographically, the vitamin D testing market is divided into North America, Asia Pacific, Latin America, Europe, and Middle East & Africa. North America is anticipated to dominate the global Vitamin D Testing market with the largest market share. Rise in awareness and high prevalence of diabetes patients associated with vitamin D deficiency are key factors driving the North America market growth. Furthermore, technological advancement and increased penetration rate of testing are factors propelling the growth of the Vitamin D Testing market in the region. Europe is expected to hold a second largest share of the global market followed by North America. Factors attributed to the growth of the market in the region are high prevalence of vitamin D deficiency, awareness among the people about the associated diseases due to vitamin D deficiency, and strong R&D in the region. The Asia Pacific market is anticipated to register a fast growth rate during the forecast period. Asia Pacific is projected to be the most attractive Vitamin D Testing market during the forecast period due to increase in geriatric population, rise in adoption of health care solutions for better standard of life, increase in prevalence of diabetes, and rise in awareness about health care in developing countries such as India and China.
Many players engaged in vitamin D testing are adopting strategies such as product development, commercialization, and geographical expansion. Prominent players operating in the global vitamin D testing market are Quest Diagnostics Incorporated, F. Hoffmann La-Roche Ltd., Abbott Laboratories, and Siemens Healthcare GmbH.
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