Business Technology

Mobile Network Market

Mobile Virtual Network Operator Market – Snapshot

Mobile virtual network operator (MVNO) is an entity which provides cellular services by using the existing infrastructure of any other mobile network operator (MNO). MVNO has its own data and voice plans, cost structure, and customer handling system. MVNOs provide low cost services to consumers. In addition, operators earn money through the rented spectrum used by MVNOs. Governing bodies are encouraging MVNOs to reduce the expenditure on household communications and promote efficient usage of the full spectrum. MVNOs provide customized services to consumers which are tailor-made to the requirements of consumers. The number of MVNOs is rising globally due to the support of governments and increased competition in the mobile network market. The global MVNO market was valued at US$ 47,090.1 Mn in 2017 and is forecast to grow at a CAGR of 8.6% from 2018 to 2026 reaching a value of US$ 98,438.4 Mn by 2026.

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MNOs are supporting MVNOs to earn extra money through rent and also to deal with the competition from other network operators. In regions such as Europe, government rules and regulations have made it compulsory for operators to support MVNOs with increased spectrum available for usage. Additional bandwidth from the 3G spectrum has helped MVNOs to provide quality services to their customers. Network operators are able to provide categorized services to niche segments in the market. Cheap calling rates internationally have helped people from the same ethnicity to stay in touch with their family and friends at a low cost.

Customers using the services of MVNOs are indirectly utilizing the operator’s network. Customer acquisition has become easier and cheaper for network operators as promotional costs have reduced with the help of MVNOs. MVNOs have their own customer service system helping in building a strong relationship with the customers.

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