Rich communication suite (RCS) service provides rich messaging and multimedia services for mobile subscribers. The increasing number of mobile phone users and the need for faster and effective multimedia communication are driving the market of rich communication suite services. Rich communication suite services support the RCS-enhanced variant of the standard to allow fast delivery of new services within the traditional contact list framework.
One of the major drivers of the RCS market is the increasing penetration levels of mobile subscribers in many regions, which is encouraging the implementation of value-added services and applications, specifically mobile broadband, to increase revenues. Rich communication suite market is expected to grow as RCS is becoming widely available on 3G devices.
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Messaging is the most significant source of revenue for mobile operators across the globe making it crucial to offer better capabilities to keep services attractive for end users. This market introduces rich messaging services from traditional text messaging to conversational and group messaging. Packed with industry-driven interoperability and media sharing, operators can grab the opportunity to offer simple but rich user experiences over multi-generation access networks.
European countries are leading this market as a result of higher number of mobile phone users in Europe. The Asia-Pacific market is also showing considerable growth with mobile phone users increasing in number every day and the emergence of new players in the market. Lack of RCS-compliant handsets is one of the major challenges faced by this market, and operators are working on the launch of enhanced applications and services for RCS.