Growing number of health conscious people have boosted demand for different types of nutritional products to maintain their health and to increase intake of rich nutrient food. This has led demand in the global processed superfruits market. Processed superfruits provide extra nutritional benefits and works as antioxidants that helps in removing harmful molecules from the body. Additionally, significant rise in the food industry is also expected to drive demand in the sale of processed superfruits.
Besides the high demand for superfruits in food industry, its demand is also high in personal care industry. Demand in the personal care products has also increased at a significant rate in the last couple of years, which has further accelerated growth in the global processed superfruits market. Thus, with all the above-mentioned factors it is assumed that the global processed superfruits market will rise considerably in the forthcoming years. Apart from these factors, various other aspects including geographical reach, competitive analysis, and segments that influence the growth in this market. In-depth analysis of all these factors will help the key market participants to make better decisions to expand their business.
- In 2016, Dohler acquired Teawolf to expand its natural ingredient competence in the United States. With this acquisition, the company will expand its product portfolio of nutritional ingredients for food and beverages industry.
- Masseria Fruttirossi collaborated with University of Bari and the Agridatalog platform mainly for the sensors and IT related activities. Masseria Fruttirossi keeps investing in its pomegranate plantations, where the leading Italian producers are installing kits, solar batteries, and advanced sensors. These steps are taken to measure plant, environmental, and meteorological parameters.
Various other leading players in the global processed superfruits market include Baobab Dabur India Ltd., Dohler, Uren Food Group Limited, Ocean Spray Cranberry, PepsiCo, Del Monte Pacific Limited, Symrise AG, and Frutarom Industries.
Growing preference to for ready to eat and packaged food products are expected to drive demand in the global processed superfruits market. Increasing interest to maintain physical fitness and high demand for fruit and fruit drinks is also expected to drive demand in this market. Beside food and beverages industry, the demand for processed superfruits is also high in the cosmetic industry is also creating huge growth prospects in this market. High demand for cosmetic products, as there is high demand for skin care and hair care cosmetic that has further augment growth for processed superfruits.
On the regional frontier, the global processed superfruits market covers Latin America, Asia Pacific, North America, and the Middle East and Africa. Of these, Asia Pacific is expected to lead the market due to growing demand for processed superfruits. China and India are deemed to dominate the global processed superfruits market, as there is significant rise in demand for personal care products. Superfruits are a major ingredient in skin care goods such as lotions, face creams, and cosmetics. Moreover, growing demand for personal care products from both men and women is likely to expand the global processed superfruits market.