Removable adhesives form a temporary bond that can be removed after months or years, without leaving deposits. Removable adhesives are used in various applications such as price marking labels, retail gift labelling, surface protection, and window stickers. An adhesive needs to possess high initial adhesion in order to be removable; however, the peel strength should be low and not build over time so that the adhesive can be easily removed.
Another major requirement of a removable adhesive is the clean removal of the adhesive with no ghosting or residue. Products such as acrylic polymers, styrene acrylic polymers, non-carboxylated styrene-butadiene latex, and nitrile polymers are major materials that are utilized as removable adhesives.
A significant rise in the demand for lightweight and low emission automobiles is a key factor that is estimated to boost the global removable adhesives market in the next few years. Additionally, application of removable adhesives in marking items, store coupons, and limited-time promotions is expected to propel the overall market in the near future. Rising rate of adoption of low cost aids for flexible packaging is anticipated to propel the removable adhesives market across the globe.
However, environmental rules and regulations against VOC emissions from solvent-based pressure sensitive adhesives, including removable adhesives, are likely to restrain the market. Moreover, the volatile prices of crude oil are expected to hamper the global removable adhesives market in the near future.
Based on type, the removable adhesives market can be segregated into solvent-borne adhesives, water-borne adhesives, and hot-melt adhesives. Solvent-borne adhesives are used for pressure sensitive applications and removed by heat or solvents. These adhesives have long open times and significant initial strength, which is used to assemble large or 3-dimensional products. Hot-melt adhesives have high water-resistance; hence, solvents are used for their removal. The raw material cost for hot-melt adhesives ranges between the cost of solvent and water-based adhesives.
In terms of application, the removable adhesive market is further segmented into surface protection films, masking tapes, bookmarks and note papers, price marking labels, promotional graphics materials, and others (wound care dressings, EKG electrodes, athletic tape, analgesic, and transdermal drug patches).
Based on geography, the removable adhesive market can be divided into North America, Europe, Asia Pacific, Middle East & Africa, and Latin America. Rapidly developing electronics and automotive industries are predicted to propel the market in Asia Pacific in the forecast period. Furthermore, rising demand for consumer goods including office stationery, footwear, and furniture is anticipated to fuel the market in this region during the forecast period.
Key players operating in the removable adhesives market include Henkel AG & Co. KGaA, Arkema Group, DowDupont Inc., The 3M Company, and H.B. Fuller.
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