Messaging platforms provide email functions as well as instant messaging (IM), unified communications (UC), email achieving & compliance, security, collaboration tools, social media integration, archiving & retention, conferencing, along with many more functions. There has been a paradigm shift in communication platform earlier from email to nowadays real-time communication. The commonly used primary communication hubs by consumer users and businesses are desktop and mobile clients. This facilitates their need for wide communication necessities which is anticipated to enhance the messaging platform market growth.
The messaging platforms have become a necessity for executing both domestic and business activities owing to surge in mobile devices users which have led users to expect consistent messaging revolution across various dynamic virtual platforms. The industry is presumed to grow substantially over the forecast timeline owing to growing necessity for touch-capable and fully optimized mobile interfaces for tablet and smartphone devices.
Almost every organization has numerous amount of unorganized data owing to which they have started to adopt social enterprise tools which has enabled constant usage of social tools for their internal purposes such as recruiting, training, and internal collaboration. This surging reliance need for social enterprise tools is anticipated to drive the messaging platforms market over the forecast period. Digital messaging platform such as achieving e-mail solutions helps the establishments to maintain storage and security of data. Moreover, it further assists their email on real-time basis thus sustaining ne customer needs and bridging the time gap in various locations.
Increasing demand for technology virtualization in one of the major growth driver of messaging platforms industry. Virtualization helps the business to achieve greater performance capabilities with lesser resource deployments. It helps the service providers to achieve better hardware utilization, efficient administration and better economies of scale which is anticipated to significantly support the industry growth. Cloud computing messaging platform solutions are progressively being used by the organizations globally. It is expected to encourage the adoption of messaging platform solutions amongst individuals who are sensitive to costs and small & medium enterprises boosting the industry over the forecast timeframe.
The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.
A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.
Highlights of the report:
- A complete backdrop analysis, which includes an assessment of the parent market
- Important changes in market dynamics
- Market segmentation up to the second or third level
- Historical, current, and projected size of the market from the standpoint of both value and volume
- Reporting and evaluation of recent industry developments
- Market shares and strategies of key players
- Emerging niche segments and regional markets
- An objective assessment of the trajectory of the market
- Recommendations to companies for strengthening their foothold in the market