Simple solutions offered by Rich Communication Services (RCS) to enterprise consumers and users has spelt growth opportunities for the market. RCS helps improve communications in organizations by enabling interoperability across any operator network and by facilitating integrated voice and video services.
Swift uptake of broadband services of high speed, surging popularity of social media, focus on customer retention, global interoperability and collaboration between the carriers, and investments in Long Term Evaluation (LTE) and IP Multimedia Subsystem (IMS) are some of the factors serving to stoke growth in the market for Rich Communication Systems (RCS).
The market for Rich Communication System (RCS) is however faced with one big challenge – competition from Over-The-Top (OTT) companies that provide internet-based services, making it tough for mobile operators, providing the conventional voice and messaging services, to survive.
To overcome the challenge, mobile operators in the market for Rich Communication System (RCS) are coming up with new communication services, resulting in evolution of new multimedia-base services.
The market for Rich Communication Systems (RCS) can be divided based on different parameters. Depending upon services, for example, it can be segmented into chat, content sharing, IP video call, file transfer, and VoIP. Depending upon the deployment mode, again, the market can be split into on-premise and cloud. Of the two, the cloud-based services is predicted to see greater uptake.
Geographically, Asia Pacific is a key player in the market for Rich Communication Systems (RCS), which is being mainly powered by China, Japan, South Korea, and India. Europe is another leading region in the market, driven primarily by Germany, France, and Spain.
Some of the leading players in the Rich Communication Services (RCS) Market are Alcatel-Lucent S.A.., Genband Inc., Ericsson, Interop Technologies., Mavenir Systems, Huawei Device Co., Ltd, Nokia Networks, Vodafone group Plc., SAP America Inc., Xura, Inc., Orange S.A., SK Telecom, Comverse, SAP and Acision
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