Google recently announced a new security standard for its product Gmail. Named as Brand Indicators for Message Identification, BIMI in short, the latest feature is the company’s aim to handle phishing emails effectively. Tech experts say this feature has the potential to wipe put phishing altogether.
How BIMI works?
BIMI starts with validating the ownership of the corporate logos parallelly with Google. The next step involves that these authenticated emails must pass through anti-abuse checks. It is in the final stage that Gmail will start displaying the logo of the sender in the avatar slots in the main interface. This is just a picture-perfect shot to eliminate unknown email senders and spam emails from user’s inboxes.
It is with the companies now that they have to start getting their avatars for validation. But in the end, it is the users who are the best benefitted; of course, the corporate brands too will have their benefits of emerging as Google validated brands.
The introduction of this feature will serve a huge respite for millions of Google mail users. However, one thing that disappoints Gmail users is that the company intends to start these projects prioritizing GSuite users in specific. That said, Gmail users may have to wait some more months to gain the full benefits of this brand avatar validation.
The company also mentioned that the pilot scheme won’t become “generally available” in the months to come, indicating that this may take some time for the changes to reflect for all its users.
Interestingly, this is not the only recent update from the web giant. The company, a few days back, announced its ‘most radical design in its 16-year history’. According to this, the company integrated video chat, shared file access, virtual meetings, and more productivity tools directly into Gmail, pushing the company to be the largest preferred all-in-one productivity suite. This makes Gmail many steps ahead of its competitors.
A design feature that the company focused on its recent change is user convenience while shifting from one app to another. Officials said this new integration of all apps into one suite offers a better user experience.
This means users now can share and collaborate documents swiftly without needing o leave their Gmail. This all-in-one comprehensive suite of Gmail integrating Meet, Chat, Drive, Docs/Sheets/Slides, and Tasks as well as Rooms, will undoubtedly attract bigger and smaller businesses with equal potential, thus maintaining Google’s rank as ever.
The company intends to roll out these changes to Android and iOS apps too, however, in lines of BIMI authentication, this project also would start with Gsuite users. The focus on Gmail users would be later on.
The changes from the company indicate its trials to keep the users from drifting towards other emerging email services and productivity apps which have been growing in count lately globally.
Despite the business reasons behind this, this BIMI update and the integration of tools with Gmail are undoubtedly great for Gmail users and will promise a smoother experience with this amazing tool.